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      Creativity, Inc.

      Creativity, Inc.

      Overcoming the Unseen Forces That Stand in the Way of True Inspiration
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      Limba:
      Engleza
      Data publicării:
      2023
      Tip copertă:
      Paperback
      Nr Pag:
      496
      ISBN:
      9780593729700
      Dimensiuni: l: 16cm | H: 23cm | 3.2cm | 590g
      Descriere

      The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar's singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.

      "Might be the most thoughtful management book ever."-Fast Company


      For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired-and so profitable.

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