Cool and unique designs on a budget. When designing eye-catching work, expensive special effects are not always necessary. Basic techniques on a low budget can be applied to great effect. This book presents useful and cool ideas in graphic design, photo direction, printing, and post-printing techniques for various graphics that are eye-catching and yet cost-effective. The works include direct mail, brochures, pamphlets, advertising, posters and more. You can pick up an idea from this book and apply it to your next assignment!