Politics After Individualism. The idea that people are basically driven by individualism and economic incentives, and that prosperity and good societies come from top-down leadership, has dominated politics for the last 30 years (from some perspectives, much longer). This book shows that the age of homo economicus and centralisation is coming to an end. Instead, Collier and Kay argue that community and mutuality will be the drivers of successful societies in the future - as they already are in some parts of the world.