A simple guide to understanding the power of influence: the one exerted upon us and the one we can pursue.

The experience you'll gain from reading this book will bring you social, emotional, and even financial benefits – all by deepening your understanding of influence to a new level. The many examples will show clear patterns, helping you understand them better when targeted or using that knowledge to be more successful in your daily life.

This book offers a basic survival knowledge kit that can be used in daily life and business. It will improve your analytical skills, critical thinking, resilience, and knowledge of security culture.

Most people are being influenced online and offline without even realizing it. I’ve developed a condensed knowledge kit that presents information in a simple manner. There are no secrets or magic, just examples and explanations. This book will bring you social, emotional, and financial benefits. You will have better relationships, take control of your decisions, and avoid impulse purchases driven by emotions, leading to regret just hours later. All this is achieved by deepening your understanding of influence to a whole new level. It will also activate your influence radar, enabling you to detect and utilize some of the universal buttons that prompt people to change. You’ll gain the insights needed to decipher what’s happening and unlock numerous opportunities in the field.

Take back control of your decision-making process in both business and life.