The Multiplier Effect. As 9-5 morphs into 24/7, it brings mounting pressures and new rules. Your life is full-on, relentless and exhausting and worse still, it's zipping by in a blur. It's easy to end up careering from one crisis to another, buzzed up on sugar and coffee, existing from one holiday to the next. The leader's job is to squeeze more from less, but most leaders feel they can't possibly work any harder and are sick to death with being told to work smarter. So where next? The answer is to use the multiplier effect to transform your leadership style.