This book provides a unified, theory-driven introduction to key mathematical and agent-based models of social dynamics and cultural evolution, teaching readers how to build their own models, analyze them, and integrate them with empirical research programs. It covers a variety of modeling topics, each exemplified by one or more archetypal models, and helps readers to develop strong theoretical foundations for understanding social behavior. Modeling Social Behavior equips social, behavioral, and cognitive scientists with an essential tool kit for thinking about and studying complex social systems using mathematical and computational models.