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      On Design Thinking
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      Limba:
      Engleza
      Data publicării:
      2020
      Tip copertă:
      Paperback
      Nr Pag:
      192
      ISBN:
      9781633698802
      Dimensiuni: l: 14cm | H: 21cm | 1.5cm | 222g
      Descriere

      Use design thinking for competitive advantage.


      If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization.

      This book will inspire you to:

      Identify customers' "jobs to be done" and build products people love
      Fail small, learn quickly, and win big
      Provide the support design-thinking teams need to flourish
      Foster a culture of experimentation
      Sharpen your own skills as a design thinker
      Counteract the biases that perpetuate the status quo and thwart innovation
      Adopt best practices from design-driven powerhouses
      This collection of articles includes "Design Thinking," by Tim Brown; "Why Design Thinking Works," by Jeanne M. Liedtka; "The Right Way to Lead Design Thinking," by Christian Bason and Robert D. Austin; "Design for Action," by Tim Brown and Roger L. Martin; "The Innovation Catalysts," by Roger L. Martin; “Know Your Customers' 'Jobs to Be Done,'" by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan; "Engineering Reverse Innovations," by Amos Winter and Vijay Govindarajan; "Strategies for Learning from Failure," by Amy C. Edmondson; "How Indra Nooyi Turned Design Thinking into Strategy," by Indra Nooyi and Adi Ignatius, and "Reclaim Your Creative Confidence," by Tom Kelley and David Kelley.
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