Reggie Houser has ADHD and struggles to make friends at school, plus his mum and teachers seem constantly weary about his erratic, high-energy ways. But when he sees a hypnotist perform on stage at the holiday park he visits, Reggie becomes obsessed with learning the skills of mind control - and he discovers he has an incredible talent for it!

First of all he hypnotises the dog to think he's a frog, then makes his headmaster cluck like a chicken in assembly in front of the whole school - but then a group of mean kids supposedly take him under their wing and make him use his hypnosis talents for bad: stealing a chocolate bar from a shop and escalating to a bigger theft. Reggie must decide to use his skills for good only and come to trust his own brain to make decisions.