Explore the psychological principles behind why people form emotional attachments to branded products.

In The Meaning of Branded Objects, psychologist, professor, and branding expert Dr. Tom Guarriello reveals the powerful ways that brands shape the meaning of everyday objects, influencing consumer behavior and contributing to personal identity. Through a mix of academic insights and real-world examples, discover how brands create emotional resonance by leveraging symbolism, storytelling, and design. Dr. Guarriello examines both luxury items and everyday essentials, analyzing how branding impacts our relationships with objects and the cultural significance these items hold.

Inside, you will find:

• Explorations of brand attachment psychology: Insights into how consumers develop emotional connections to branded objects.
• Accessible breakdown of complex ideas: Written in a way that's engaging and understandable for professionals and curious readers alike.
• Discussions on personal and cultural identity: How brands influence our individual sense of self and broader social trends.