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      • The Problem with Personalization
      „The Problem with Personalization”  în librăriile Cărturești
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      The Problem with Personalization

      The Problem with Personalization

      How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age
      Joseph Turow
      0.0 / 10 ( 0 voturi)

      Categorii:
      Stiinte exacte. Matematici, Business si economie
      Limba:
      Engleza
      Data publicării:
      2026
      Editura:
      The University of Chicago Press
      Tip copertă:
      Hardcover
      Nr Pag:
      256
      ISBN:
      9780226837338
      Dimensiuni: l: 15.2cm | H: 23cm | 406g
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      Descriere

      Problem with Personalization

      While ancient civilizations worshipped strong, active emotions, modern societies have favored more peaceful attitudes, especially within the democratic process. We have largely forgotten the struggle to make use of thymos, the part of the soul that, following Plato, contains spirit, pride, and indignation. Rather, Christianity and psychoanalysis have promoted mutual understanding to overcome conflict. Through unique examples, Peter Sloterdijk, the preeminent posthumanist, argues exactly the opposite, showing how the history of Western civilization can be read as a suppression and return of rage.

      By way of reinterpreting the Iliad, Alexandre Dumas’s Count of Monte Cristo, and recent Islamic political riots in Paris, Sloterdijk proves the fallacy that rage is an emotion capable of control. Global terrorism and economic frustrations have rendered strong emotions visibly resurgent, and the consequences of violent outbursts will determine international relations for decades to come. To better respond to rage and its complexity, Sloterdijk daringly breaks with entrenched dogma and contructs a new theory for confronting conflict. His approach acknowledges and respects the proper place of rage and channels it into productive political struggle.
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