Tote bags are becoming more and more popular because they are reusable and eco-friendly. This affordable and stylish alternative to the ubiquitous plastic bag is now also a fashion statement. The use of tote bags has spread from the eco-savvy shopper to the style-conscious consumer.

With this shift, totes have moved from being a purely utilitarian item to a medium for self-expression. The printed design on the tote bag sends a message about the owner's personality. The graphics, imagery and messages displayed on tote bags are becoming increasingly sophisticated, subtle and imaginative.

This book showcases some of the most striking, inventive and subversive of current examples of the tote. The featured totes come from over 120 illustrators, graphic designers and design studios around the world, from the Netherlands to Nigeria. Designs include floral prints, typography, illustrations and characters.