Unreasonable Hospitality

With his book Unreasonable Hospitality, Will Guidara issued a compelling invitation: "No matter what business you're in, you can make the choice to be in the hospitality industry." His lessons about service and leadership celebrated the one principle that never goes out of season: the human desire to be taken care of.

If Unreasonable Hospitality is the why, then The Field Guide is the how.

This practical, step-by-step journal offers a clear roadmap for applying Guidara's lessons in real life, helping you turn generous thinking into consistent action. Inside, you'll learn how to:

• Build and lead your team with consistency, integrity--and yes, hospitality
• Develop a culture of hospitality with five essential components--excellence, communication, collaboration, feedback, and repair--and the systems that will keep those values front and centre
• Create bespoke gestures with the power to transform ordinary transactions into extraordinary experiences--as well as how to create a ready-made toolkit of simple, repeatable actions that still feel personal

Featuring deeply personal stories, his own as well as those of readers he's encountered, the book is packed with practical exercises that are as relevant to the CEO of a Fortune 500 as they are to the ambitious intern at the front desk.

Each can be done on your own, with your team, or company-wide at the annual retreat.